Brand strategy, New CI, Graphic Design, Photography, Copywriting, Web design, Social Media
ABOUT THE PROJECT
Getting to the essence of the wide range of services CAMBEV offers, has been key in developing this enterprise’s iconic corporate identity. Fitting a square peg in a round hole is seldom considered impossible when it comes to mechanical engineer, Charles Mason and his dynamic team’s way of thinking. Conveying this fundamental essence in the CAMBEV branding (business cards, vehicle livery and digital signatures) and their online presence (website and LinkedIn accounts) proved to be a spirited challenge!
Little Fish Agency achieved this through a thoroughly researched, co-ordinated and integrated strategy that includes photography, creative direction, wordsmithing and web design. Close consultation with the client not only brought this job to a worthwhile close, but also built a fast friendship and professional respect for one another’s professions.