The Pothole & Donkey

2020/2021 | Grahamstown
Brand strategy, communications strategy, posters, flyers, media for online media including Facebook and Instagram

ABOUT THE PROJECT

We were tasked with elevating the overall look and feel of Grahamstown’s favourite restaurant and bar The Pothole and Donkey.

First, we sorted out their food and beverage photography, ensuring that their product looks as good as it is. Next, we consolidated their corporate identity and established a common brand tone and visual language which needed to be updated regularly due to the fast-paced nature of the restaurant industry. All this came together in the final stage of our communications strategy, in an array of retail and brand posters, flyers, Facebook, Instagram and online media.

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